Since the 1980s, organizations have engaged in digital transformations by coordinating, automating, and outsourcing productive activity. Client-server architectures replaced mainframes, revamping supply chains and promoting decentralization. Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems automated administrative processes. Technological shifts to cloud and SaaS have changed software evolution and the economics of renting versus owning. Machine learning and artificial intelligence uncover patterns that drive new products and services. During the Covid-19 pandemic, virtual interactions replaced physical interactions out of sheer necessity and it acted as a catalyst to promote digitalization within businesses.