Behavioural finance is an emerging area of study which considers the theories based on psychology to elucidate the anomalies in the financial market. Of late there is a lot of researches happening in the field of behavioral finance. The development of technology has made accessible information to the general public. Any information is available to investors at a relatively faster rate than ever before. With the advent of online trading, the volume and value of transactions in the stock market have increased tremendously. The investor is now more active as well as reactive.